Business strategist for content creators
For a long time, I thought I was building a business. I was creating content daily, growing my audience. I was securing dream-brand deals and watching my traffic go up. Everything looked like it was working to an onlooker, and in many ways, it honestly was. But behind the scenes, something always felt incredibly unstable […]
I don’t think I have ever had a full day to work from home. Don’t get me wrong, I do work quite a bit on my business. But between having two kids in school, taking classes for my MBA program, volunteering with my church, and handling most of our family and life management, my day […]
There’s a point in every creator’s business where growth starts to feel heavy. This happened to me years ago when I had more content and more orders, but less time and less clarity. What I’ve learned in this season is that scaling isn’t about doing more. It’s about changing how the work gets done. I […]
Packaging is one of those things that’s easy to treat as an afterthought until you realize it’s the first physical interaction someone has with our brands. Before they try the product, decide if they’ll reorder, or leave a review… they open the box! And right now, packaging matters more than ever. Unboxing content continues to […]
There’s a moment in every creator business where the numbers don’t tell the full story. A post doesn’t go viral, but something about it feels important. Or perhaps a product idea doesn’t immediately convert, but you can tell your audience is leaning in. There is a lot of science to being an entrepreneur, and the […]
There was a point in my business where everything technically “worked”, but it also felt like chaos behind the scenes. Content was going out, products were selling, and emails were being sent, but none of it felt organized. Every week started from scratch. I was re-deciding what to post, what to check, what to prioritize. […]
Every year around this time, I notice the same feeling creeping in. I start looking around at what everyone else is launching, selling, and growing. I can slip into comparison mode without even realizing it if I’m not careful. Someone’s product sells out. A competitor’s social media starts blowing up. Suddenly, instead of focusing on […]
One thing I wasn’t really prepared for when launching physical products was how important the supplier relationships I formed would be to my business’s future. Those connections can make or break our businesses quicker than almost anything else. My future business success came down to how clearly I could communicate and how well I managed […]
One of the biggest shifts I’ve made in my business is this: I don’t launch to followers anymore; instead, when I’m launching a new product, I launch to my waitlist. It sounds simple, but it completely changed my results. Followers are passive, while a waitlist is active. These are people who have raised their hand […]
One thing I’ve learned about launching products is that the launch itself is rarely the hardest part. The harder part is what happens after the excitement wears off. Once the emails have gone out, the social posts are up, and the first orders come in, there’s a temptation to move too quickly onto the next […]
