Business strategist for content creators
I launched my first product line in 2019. I wanted to put something tangible out in the world and be in control of my own revenue, rather than selling big-brand products to my audience. I’ve owned and operated 3 separate product lines. Read about them below.
Pink Pop Party is a line of handcrafted garland. The brand has grown over the past year from a single flagship product launched in 2020 to a full line of wool, felt, and paper party garlands.
V.Jane Design was an e-commerce home decor brand. We achieved early success on Amazon and sold to a larger competitor in 2023.
Peachy Party was the first product brand I launched in 2019. It focused on a line of well-designed, biodegradable confetti cannons. This brand inspired me to launch products for a creator’s audience based on their analytics. After passing 7-figure revenue targets, the brand was acquired by a private equity firm.