Business strategist for content creators
Have you been wanting to launch a physical product for your brand but feel stuck with a small audience? Has the size you are aiming for become a moving target for your business? For a long time, I told myself I would launch a product when my audience was bigger. When I hit the next […]
I was talking with a fellow blogger the other day who told me she was really excited to launch a product line, but wasn’t just quite ready to make the investment of time & money right away. She asked, “Was there any way to test out ideas without getting fully committed to launching a product”? […]
Why I believe small, simple products win, especially for first-time launches. When I first started thinking about launching products to my audience, I thought the first one needed to be exciting and creative. I was looking for a big splashing brand moment, something that felt clever and distinctly “me.” Something that would make people say, […]
In the early days of social media, platforms were primarily social graphed. Meaning the algorithm showed your content mostly to people who followed you. My growth in this era depended heavily on building a follower base, and my content distribution was tied to who I knew and who knew me. Today, platforms like TikTok, Instagram, […]
If you’ve been creating online for more than five minutes, you’ve felt it. One month, the brand deals are flowing, and RPMs look healthy. The next month, a platform algorithm tweak sends all your numbers crashing. The reality of the creator economy is that we can have influence, engagement, and a loyal audience, AND still […]
We’ve all heard the statements against the boemeth that is Amazon and Bezos’s 200+ billion-dollar net worth. You might be one of those people who talk about Amazon as if it’s this one guy’s huge store that owns everything, and we all hate it. For example, when someone asks you where to get a pretty […]
We all make mistakes at work. Some mistakes are small, like missing a report deadline. Some mistakes are larger like launching a product line that bombs. We will all fail sometimes, and this is the story of the worst product I ever launched. Not the most stressful, or even the most complicated, but the one […]
