Business strategist for content creators
Packaging is one of those things that’s easy to treat as an afterthought until you realize it’s the first physical interaction someone has with our brands. Before they try the product, decide if they’ll reorder, or leave a review… they open the box! And right now, packaging matters more than ever. Unboxing content continues to […]
There’s a moment in every creator business where the numbers don’t tell the full story. A post doesn’t go viral, but something about it feels important. Or perhaps a product idea doesn’t immediately convert, but you can tell your audience is leaning in. There is a lot of science to being an entrepreneur, and the […]
One thing I wasn’t really prepared for when launching physical products was how important the supplier relationships I formed would be to my business’s future. Those connections can make or break our businesses quicker than almost anything else. My future business success came down to how clearly I could communicate and how well I managed […]
One thing I’ve learned about launching products is that the launch itself is rarely the hardest part. The harder part is what happens after the excitement wears off. Once the emails have gone out, the social posts are up, and the first orders come in, there’s a temptation to move too quickly onto the next […]
The first time I sourced a product, I thought the hardest part would be coming up with the initial ideas. Spoiler alert, it wasn’t! The hardest part was finding a supplier I could trust and avoiding an expensive beginner’s mistake. I’ve now sourced products in many different categories and countries, and I’ve learned a few […]
If you’re in your 40’s like me, you probably also love Reese Witherspoon. Who didn’t watch Sweet Home Alabama on repeat? This weekend, I saw an Instagram carousel about how she built her media company, and one detail that stood out to me immediately was that it was never just about producing great shows or […]
Have you been wanting to launch a physical product for your brand but feel stuck with a small audience? Has the size you are aiming for become a moving target for your business? For a long time, I told myself I would launch a product when my audience was bigger. When I hit the next […]
I was talking with a fellow blogger the other day who told me she was really excited to launch a product line, but wasn’t just quite ready to make the investment of time & money right away. She asked, “Was there any way to test out ideas without getting fully committed to launching a product”? […]
Why I believe small, simple products win, especially for first-time launches. When I first started thinking about launching products to my audience, I thought the first one needed to be exciting and creative. I was looking for a big splashing brand moment, something that felt clever and distinctly “me.” Something that would make people say, […]
In the early days of social media, platforms were primarily social graphed. Meaning the algorithm showed your content mostly to people who followed you. My growth in this era depended heavily on building a follower base, and my content distribution was tied to who I knew and who knew me. Today, platforms like TikTok, Instagram, […]
