Business strategist for content creators
Why I believe small, simple products win, especially for first-time launches. When I first started thinking about launching products to my audience, I thought the first one needed to be exciting and creative. I was looking for a big splashing brand moment, something that felt clever and distinctly “me.” Something that would make people say, […]
In the early days of social media, platforms were primarily social graphed. Meaning the algorithm showed your content mostly to people who followed you. My growth in this era depended heavily on building a follower base, and my content distribution was tied to who I knew and who knew me. Today, platforms like TikTok, Instagram, […]
Scheduling out social media can be challenging as a digital business owner. We are responsible for so many things that it can sometimes be hard to see the full picture of what we are sharing each week and ensure it flows seamlessly. I tried a number of different scheduling options, but after finding nothing that […]
If you’ve been creating online for more than five minutes, you’ve felt it. One month, the brand deals are flowing, and RPMs look healthy. The next month, a platform algorithm tweak sends all your numbers crashing. The reality of the creator economy is that we can have influence, engagement, and a loyal audience, AND still […]
We’ve all heard the statements against the boemeth that is Amazon and Bezos’s 200+ billion-dollar net worth. You might be one of those people who talk about Amazon as if it’s this one guy’s huge store that owns everything, and we all hate it. For example, when someone asks you where to get a pretty […]
We all make mistakes at work. Some mistakes are small, like missing a report deadline. Some mistakes are larger like launching a product line that bombs. We will all fail sometimes, and this is the story of the worst product I ever launched. Not the most stressful, or even the most complicated, but the one […]
As a long-time digital creator, I love building creative brands, telling stories, and showing up consistently online. I’ve also learned over the years that content alone rarely creates stability, longevity, or real growth in my businesses or for the creators I admired most. Running my blog for over a decade, I’ve had both very successful […]
Have you ever made a business bucket list? It’s summertime which if you’re anything like me, feels like it couldn’t come fast enough this year. I am ready for relaxing and stepping back from the daily work grind just a bit. Yet, with a more relaxed schedule often summer feels like a time of year […]
Inside: How to sell a blog, learn from my experience of selling 4 businesses over the past 10 years! There are some important things to consider when selling your site and we will walk through them here. I’ve sold 3 content based online businesses and 1 product based business over the past 4 years. I’ll […]
Inside: Thoughtful gift ideas for a new business owner that are perfect for this huge accomplishment. So, you have a new business owner in your life… you must celebrate this! Launching a new business is no small feat and it needs to be treated as such. It can be hard to find the perfect gift […]
