Business strategist for content creators
Why I believe small, simple products win, especially for first-time launches. When I first started thinking about launching products to my audience, I thought the first one needed to be exciting and creative. I was looking for a big splashing brand moment, something that felt clever and distinctly “me.” Something that would make people say, […]
If you’ve been creating online for more than five minutes, you’ve felt it. One month, the brand deals are flowing, and RPMs look healthy. The next month, a platform algorithm tweak sends all your numbers crashing. The reality of the creator economy is that we can have influence, engagement, and a loyal audience, AND still […]
We’ve all heard the statements against the boemeth that is Amazon and Bezos’s 200+ billion-dollar net worth. You might be one of those people who talk about Amazon as if it’s this one guy’s huge store that owns everything, and we all hate it. For example, when someone asks you where to get a pretty […]
We all make mistakes at work. Some mistakes are small, like missing a report deadline. Some mistakes are larger like launching a product line that bombs. We will all fail sometimes, and this is the story of the worst product I ever launched. Not the most stressful, or even the most complicated, but the one […]
As a long-time digital creator, I love building creative brands, telling stories, and showing up consistently online. I’ve also learned over the years that content alone rarely creates stability, longevity, or real growth in my businesses or for the creators I admired most. Running my blog for over a decade, I’ve had both very successful […]
Inside: How to sell your Amazon business step by step I know that selling your business is perhaps the last thing that you wanted to think about while creating it, but now a few years have gone by. Perhaps you’ve been contemplating whether or not now is the time for you to sell, if your […]
