Business strategist for content creators
If you’re sitting there thinking you need thousands of dollars to start a product business, I want to stop you right there. Because it’s just not true. I didn’t start that way, and I’ve watched many others launch a product-based business with far less than they thought they needed to begin. A couple of years […]
For a long time, I thought I was building a business. I was creating content daily, growing my audience. I was securing dream-brand deals and watching my traffic go up. Everything looked like it was working to an onlooker, and in many ways, it honestly was. But behind the scenes, something always felt incredibly unstable […]
Packaging is one of those things that’s easy to treat as an afterthought until you realize it’s the first physical interaction someone has with our brands. Before they try the product, decide if they’ll reorder, or leave a review… they open the box! And right now, packaging matters more than ever. Unboxing content continues to […]
One thing I wasn’t really prepared for when launching physical products was how important the supplier relationships I formed would be to my business’s future. Those connections can make or break our businesses quicker than almost anything else. My future business success came down to how clearly I could communicate and how well I managed […]
One of the biggest shifts I’ve made in my business is this: I don’t launch to followers anymore; instead, when I’m launching a new product, I launch to my waitlist. It sounds simple, but it completely changed my results. Followers are passive, while a waitlist is active. These are people who have raised their hand […]
One thing I’ve learned about launching products is that the launch itself is rarely the hardest part. The harder part is what happens after the excitement wears off. Once the emails have gone out, the social posts are up, and the first orders come in, there’s a temptation to move too quickly onto the next […]
If you’re in your 40’s like me, you probably also love Reese Witherspoon. Who didn’t watch Sweet Home Alabama on repeat? This weekend, I saw an Instagram carousel about how she built her media company, and one detail that stood out to me immediately was that it was never just about producing great shows or […]
Have you been wanting to launch a physical product for your brand but feel stuck with a small audience? Has the size you are aiming for become a moving target for your business? For a long time, I told myself I would launch a product when my audience was bigger. When I hit the next […]
I was talking with a fellow blogger the other day who told me she was really excited to launch a product line, but wasn’t just quite ready to make the investment of time & money right away. She asked, “Was there any way to test out ideas without getting fully committed to launching a product”? […]
Why I believe small, simple products win, especially for first-time launches. When I first started thinking about launching products to my audience, I thought the first one needed to be exciting and creative. I was looking for a big splashing brand moment, something that felt clever and distinctly “me.” Something that would make people say, […]
