Business strategist for content creators
There’s a moment in every creator business where the numbers don’t tell the full story. A post doesn’t go viral, but something about it feels important. Or perhaps a product idea doesn’t immediately convert, but you can tell your audience is leaning in. There is a lot of science to being an entrepreneur, and the […]
If you’re in your 40’s like me, you probably also love Reese Witherspoon. Who didn’t watch Sweet Home Alabama on repeat? This weekend, I saw an Instagram carousel about how she built her media company, and one detail that stood out to me immediately was that it was never just about producing great shows or […]
In the early days of social media, platforms were primarily social graphed. Meaning the algorithm showed your content mostly to people who followed you. My growth in this era depended heavily on building a follower base, and my content distribution was tied to who I knew and who knew me. Today, platforms like TikTok, Instagram, […]
Scheduling out social media can be challenging as a digital business owner. We are responsible for so many things that it can sometimes be hard to see the full picture of what we are sharing each week and ensure it flows seamlessly. I tried a number of different scheduling options, but after finding nothing that […]
Inside: How do you hyperlink on Canva? 3 simple steps to do it, and why it’s important to learn this now. When it comes to blogging, there are so many little technological tricks that you have to learn. But the good news is that over time, you are building quite a helpful toolbox that you […]
Inside: Top social media KPIs to track for growth with a download PDF spreadsheet to steal. Having a blog means you are constantly learning and adapting to this ever-changing internet environment. Adding in social media is an important way to build an audience and allow your site to be found by others. You may have […]
